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set out Yellow Level Marketing
yellow leaves are widely proclaimed marketing technique, which has a 10-15% response rate. The premise is to write a letter by hand in red ink on yellow paper offer to buy or sell a product or service. Since this technique uses an invitation style envelopes and stamps live most of the recipients will open and read vs identifies the discarded junk. Furthermore, since the letter handwritten and personalized them, it helps you to consent.
material and cost savings
one time / fixed cost components include a printer and a text editor, such as Microsoft Office or openoffice.org (free download). As long as support circular it will work with any text editor. Furthermore, we will use a digital scanner. Because only used twice might want to consider borrowing neighbors, friends vs buy their own. You will also need a marketing list complete first name, property address and mailing address. To create this list, you can use the online service, for example listsource.com.
The do-it-yourself campaign can provide significant cost savings compared to online yellow leaves many related services. To illustrate the cost savings of a 1000 letter online campaign a total of $ 1.40 per $ 1400 letter if you do it yourself, it can be as cheap as $ 650 in savings of $ 750. Note that I did not shop price of raw materials, so you can this can be overcome in large quantities they buy, or find a better deal. These items can be picked up in prices below are similar to any office supply store such as Walmart, Staples, and Office Depot.
- Color Ink $ 0.10 $ 25/250 letters letter
- Invitation style envelopes (4 3/8 x 5 3/4), $ 8.38 / 100 ° envelopes are $ 0.08 per letter
- Yellow notepads (8 1/2 x 11) $ 10.88 / $ 0.02 is 600 sheets letter
- first-class stamps (return service) $ 0.45 per letter
- Total cost $ 0.65 per letter + taxes
[1945901million]
step
first of all, I have to say this is a non-trivial amount of work. If I had to guess I would say that we have a solid 30 hours from beginning to end, the foremost 700+ mail campaigns out the door. Now that you have more experience with the process could be reduced to half that of a similar-sized campaign. You should certainly consider the costs and benefits before you begin. True, this is a great opportunity if you keep focused on your marketing costs low has just started, or tighter budget. Multi-task while printing, envelopes and such while watching TV. Since saving is certainly room to outsource this work to anyone looking to make some quick cash. Alternatively, it may just use this technique until you’ve closed some deals. Subsequently, the premium over time and might prefer to use the online service.
1. Creating a personalized pounds
If you have not heard fiverr.com prepare to be astonished . The premise of the website to purchase various services $ 5 Go to the site and search for “pound” and then select one of the providers that have a good rating. Here is the process:
1) will send you a template to print out.
2) The template is the number of boxes for you to take a sample of the handwriting, including AZ, az and special characters
3) When you’re done, you should read the page and provide them with the received image data.
4) will create a font, and get back to you within a day or so.
5) When you get the font you install on your machine using the instructions. Now you can help the author documents and printed handwriting!
Some things to keep in mind:
1) Try and introduce some variability in the use of fonts less than perfect handwriting; things such as left, right, top or bottom supporting some characters and varied character sizes.
, 2) Make sure that the pound will be a consistent slant on it, so every sentence you write to flow nicely.
3) Try a thinner pen like ball point and hold is a practical, effective way to meet down the road.
4) This pen is not to be red as the color immediately afterwards.
try The point is not that the most perfect, or will be obvious characteristics of computer-generated fonts like Comic Sans (regular spacing, all characters are lined up perfectly correct).
2. Creating a letter template yellow
record, print and review a sample text using the new font. If you believe your own font, you can skip step and move on to Step B. If it looks too synthetic, then again (with an additional $ 5) application in step 1, all observations are. Otherwise, you must perform the steps A and B, to carry out the yellow leaf template. In both cases, the finished product will be something like this, where [XXX] and [YYY] will be automatically populated using data from the marketing table.
Dear [XXX]
I am a real estate investor and I’m interested in the area. I see that there is a house [YYYY].
If you are interested in selling, please give us a call to 555.555.5555. You’ll pay closing costs, and …
Yours
Don
A) Creating a template is the basis of
The basis of the template will be the scanned image a handwritten letter yellow. To do this, we recommend that you first create a printed copy of the yellow leaf using custom fonts. The printed letter, be sure to leave space for the solicitation (eg Dear [XXX] from the top), and a full line of real address (ie, from above [1945902million]). You will also need a sheet of yellow pad of paper and a blank sheet of paper print. First, place the yellow paper on the table. Next overlay a printed copy of the text corresponds to the lines on the paper. Finally, place the top of the blank sheet of paper, so copy the printed version of the handwriting. This step is designed to meet the font closely, but to introduce additional variability to make the score more readable. You may need to modify the pages a few times, so the copy is identical to the pitch received a yellow paper. You may have better results in a window that allows sunlight to form the yellow lines on the paper and the letter that you manually copy.
The next step is to scan your document in the scanner and creates an image file, which you can put in the background of the text editor. The best of the scanner settings in text mode (this preserves the contrast removes dust and other impurities). Also, the size of the study to 8.5 “x 11” to the resulting image fills the text editor, and lined up perfectly yellow lines on the paper.
Open the photo in your favorite graphics software and change the font from black to red areas. Finally, you can sit on this text in the text editor and set behind.
B) Set Circular
We have the foundation for the yellow leaf. Then you need to add the greeting property and title placeholders fields so that the circular can replace the unique values of each page. To do this, you may refer to the table that contains the first name, property address and mailing address of the destination campaign. For example, the solicitation says: “Dear [XXX]” where [XXX] field refers to a specific column in the table. By using red text and fonts you can type the text and place it so that the correct position of the wallpaper or other text.
mail merge is a pretty big topic, I encourage you to make a quick search to find a lot of online resources (Google and YouTube) creating a mail merge in Microsoft Word and Openoffice.org. Also, if you use Openoffice.org print and noticed strange behavior should look to work around, which is necessary if you print odd-numbered pages
Refining
Now you need 3 try to print on yellow paper. Most likely, you adjustment issues; these can be treated in several ways:
1) Try to adjust the font size of the text over the empty rows. For example, you have a few blank lines before and after the solicitation. Adjust the font size up or down these lines runs the following text.
2) A less stringent approach would be to adjust the top margin, so the text area moves up or down.
3) You may need to modify the relevant paragraph or character spacing paper.
4) Remember that the image of the step 2A adjustable up or down so as to align properly.
5) Finally, try adjusting the view (or zoom level) to 100% and then hold the yellow pages on the screen, how close you are.
make the necessary adjustments and try again. A pair of trap, if you have an inkjet printer
1) Do not fill the paper tray too full as page alignment changes as reducing the number of pages.
2) Raise the backstop to avoid changing the paper as the print paper.
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Source by Don J Daniels